Course Code:
MKTG 227
Location:
Swift Current
Full-time/Part-time:
Full-time/Part-time
This individual course can be taken without being enrolled in the full-time program.
Course Description
You will explore the role of digital media in the marketing and promotion strategies of a business. Your studies will examine the relationship between market research, audience identification, and digital marketing strategy. You will develop business content designed to create interest and engagement in a business. You will learn how to establish metrics and build assessment tools to measure the effectiveness of your digital media marketing strategy.