Essential Job Skills
You will develop essential job skills by preparing job search documents and practicing effective interpersonal communication skills for the workplace.
Swift Current
Labour Relations
Your studies will focus on labour relations, including union certification procedures, union structure, managing in unionized environments, applicable legislation affecting labour relations, collective bargaining, dispute resolution methods, and recent developments in the labour relations field. You will be encouraged to discuss and debate labour relations issues, to critically evaluate case studies and to monitor and report on current labour relations events.
Marketing Research
You will prepare a basic marketing research report using an applied approach, and you will have the opportunity to participate in projects and simulations that have practical application to a career in marketing. You will design different research instruments and compile a research report.
Business Statistics
You will be introduced to the elements of statistics used in business. The course content includes frequency distribution, measure of central tendency and dispersion, probability distributions (discrete and continuous), sampling, sampling distributions, estimations, regressions, correlation and elementary hypothesis-testing.
Transportation of Dangerous Goods
This half-day course has been updated to meet the intent of the Clear Language Transportation of Dangerous Goods (TDG) Regulations. It is intended for individuals who are involved in the transportation and handling of dangerous goods associated with oil and gas industry operations. It is ideal for updating personnel with previous Transportation of Dangerous Goods (TDG) training or as an introductory session for new employees.
Training and Development Delivery
Through a combined theory and hands-on approach, you will leverage an instructional design model to develop, deliver and evaluate a training program based on an established training program design. Specifically, you will consider different training methods and different techniques for training delivery to align with a business need and the needs of learners. You will also develop and conduct training evaluations.
Advertising and Marketing Communications
You will develop an integrated marketing communication plan using current industry practices. Applying the theory and rationale to creating advertisements and developing media plans are key components of the course. These essential components will be complemented by an illustration of the strategic use of sales promotion, personal selling, public relations, and event marketing/sponsorship.
Digital Marketing
You will explore the role of an effective online and social media presence in business marketing strategy. You will create and implement a strategic plan for social media marketing. You will use web and social media analytics to measure the effectiveness of a digital marketing strategy.
Strategic Management
You will study management processes, strategies, techniques that are consistent with corporate business strategy and designed to capitalize on emerging opportunities. Your studies will equip you with the critical skills and knowledge required to make important business decisions. You will develop the business expertise to engage in strategic planning that supports the integration of functional business activities of production, finance and marketing.
Entrepreneurship
You will learn the specifics of organizing and opening a small business, including legislation, licenses, types of businesses and location. The course will end with an assignment that performs all the steps up to the opening of your business including the development of a Business Plan.